CENTER OF ORTHOPAEDICS PRETORIA
CLIENT
Center of Orthopaedics Pretoria
TYPE OF CLIENT
Orthopaedic Surgeon Practise
CATEGORY
Logo & Identity Design
BRIEF
To create a brand strategy that suits the needs of the Centre of Orthopaedics Pretoria. To establish a clear and unique look for the Centre of Orthopaedics Pretoria with logo design & basic brand design.
WHAT WE DID
After sitting down with the client, we discovered their desire to refresh and expand their brand and logo design.
RESULT
The new logo reflects the essence of the practice—designed to mirror the interlocking nature of joints, it also subtly spells out “co-op". This clever design choice emphasises our collaborative approach to orthopaedic care, where each part works seamlessly with the others. The expanded colour palette of COOP brings a fresh, modern energy to our brand. The blues represent the trust and professionalism that our patients have come to rely on, while the yellows add a joyful touch, reminiscent of our welcoming consultation rooms.
